Content Snare Review: Streamlines your web content process

Get web content from your client in a simpler, more organised approach.

Web designing and development are the types of jobs wherein both the vendor and client must be involved while a project is in the works. That being said, constant communication is critical.

As the project progresses, clients (and authors in a company) will be asked to provide content whilst developers design and build. Without an efficient system, it is inevitable to encounter issues such as missing files and images, incorrect formatting, and delayed responses.

These setbacks can prolong completion of tasks and push back deadlines, which can impact other project’s timelines and, ultimately, costs money.

Two developers from an Australian web agency have plotted out a framework to get rid of those obstacles and lighten the tasks of web designers and developers. Thus, Content Snare is designed.

Content Snare is a web-based tool for developers to request content from clients, ensuring that it’s supplied in the correct format, and automates the chase-up process.

Content Snare was originally crafted to address a big problem experienced by most web agencies. However, it has been adopted by all types of organisations to manage their content pipeline and communication with authors.

It complements project management tools and editorial calendars use for planning and bigger picture content management.

Features

  • Drag and drop request builder
  • Client Instructions
  • File & image uploads
  • Unlimited follow-ups
  • Communications templates
  • Calendar view
  • Content approval
  • Request, tab & section templates
  • Pre-made content templates
  • Internal projects
  • Unbranded client video

Pros

In terms of usability, Content Snare is a smart drag-and-drop app which makes it easy to use. The interface is clear and concise.

First off, your projects are arranged by client or company. Then, you can start creating requests, a set of information that needs to be fulfilled by your client. It is divided into tabs, sections and multiple fields in various format such as text, dates, numbers, images, URLs, WYSIWYG (formatted text), and galleries. You can even jot down instructions to guide your client further and schedule due dates.

The most useful features of Content Snare are the capability to automate follow-ups and create request templates. The app will do the chasing and notify you once the client supplied the contents. And since you can create request templates, you can simply select a template and send it to your other clients.

The software’s client portal is even more user-friendly. It directs them as to how and where to place the requested content. They can view instructions as well as design screenshots and visuals. As far as content request goes, clients have the option to upload images, write content, choose from the images provided, and even upload files. They can just tick Completed when done.

When the content is ready, you can merely copy/paste them into your website’s CMS without worrying about copying over any formatting – which is often a headache when using Word or similar rich-text applications. You can also add a team member to help you lay out and execute the project.

Cons

Content Snare is not free, although it has a 14-day trial and pricing is accessible.

There is a bit of a learning curve involved too, and until you’re familiar with it some functions may overwhelm you.

The key is to plan ahead; make sure you know what content you need and how it’s structured before diving in. It’s not a tool for planning content, which would be a welcome feature for the future.

Clients have to log in to the interface in order to supply the content, which means they need to learn the process, too.

Conclusion

Content Snare does lives up to its purpose to streamline content production and save everyone’s time and effort. For agencies, this translates to hours of saved time.

It will be most appreciated by those that are disciplined and structured in their approach to work. If you’re not, it’s an opportunity to be so.

It’s a relatively new service but has seen a lot of interest and traction. It can only improve over time.

Give it a go

Content Snare is web-based, there’s no need to download the application or any tool. Just visit the website and sign up. After the 14-day trial, you can purchase any of the three packages – Freelancers ($29), Agency ($69), and Enterprise ($99). You can cancel your subscription anytime since there’s no contract.

CONTENT SNARE DISCOUNT CODE: Sign up using coupon code HOSTING2018 for 50% off for your first three months.

About Content Snare

  • Category: Web App
  • Brand name: Content Snare
  • Website: https://contentsnare.com
  • Dev/s: Content Snare / Aktura Technology

Amazon Australia: An opportunity for retailers running Magento

If you can’t beat them, join them: extend your Magento store into Amazon with Codisto Linq

Things got a little complicated when Amazon has plunged into the Australian market. And it anticipated to outperform competitors by its ultra-automated retail operation.

The presence of the US online retail giant is expected to affect the sales performance of major local businesses – such Harvey Norman, JB Hi-Fi, and Myers – and possibly small-scale online enterprises too.

The smarter operators, big or small, will have planned ahead and mitigated this risk.

Amazon is an opportunity, not a threat

If you can’t outdo your rival, you may as well join them and gain some advantage for yourself. Having said that, you can sign up as Amazon seller through their AU seller program. With the retailer’s global customer base, the potential is there to expand your brand and boost your revenue at scale.

Now that you have registered as a seller, what are you going to do with your product listing and inventory? Should you start from scratch again?

Those running Magento will know how painful this can be.

Push your Magento inventory to Amazon with Codisto Linq

Codisto Linq saves you from the trouble of running your Magento and Amazon stores as separate entities. It enables you to create and manage your entire Amazon product catalog directly from Magento, via real-time synchronization of your inventory and orders on both platforms.

Also, Codisto has innovative “template editing and logic, custom attribute mapping, advanced freight functionality and multi-account support” to configure a more sophisticated shopping experience.

The Amazon integration has been built as an extension to eBay as well, leveraging the same powerful, tried and tested functions (and also giving you the option to set up an eBay Store too).

If this sounds like an interesting solution, you can try it for free for 30 days:

  • Step 1 – Apply to become an Amazon seller through its seller program.
  • Step 2 – Install and configure the Codisto extension. Following the 30-day trial period, you can select any of Codisto’s flexible plans that you think is appropriate for your online store. Unlimited Listings Plans can cost from $29 to $999 per month while Unlimited Orders Plan is priced from $24 to $399 and can be paid monthly or yearly.
  • Step 3 – After installing, you can start inventory synchronization between your current online shop platform and your new Amazon store.

Technical considerations

Codisto is a SaaS solution so a lot of the heavy lifting will be taken care of by their own servers, pushing and pulling data to Amazon via APIs.

It’s not a particularly ‘lite’ extension give it handles large inventories and rich product details. That said, it’s a well-architectured product that doesn’t rely on Cron jobs and promises that the ‘customer website browsing experience isn’t affected regardless of the marketplace sync calculations and messages required.’

You will need to check compatibility with any caching function that you’re running. There are known issues with both Extendware Full Page Cache and Amasty Full Page Cache. If you’re running a CDN, you’ll need to make sure that it’s not blocking your updates too.

We generally advise our Magento customers to run their instances on a Virtual Dedicated Server (VDS). If you’re not doing so, this may be a good opportunity to upgrade and benefit from the extra horsepower.

Choosing between shared hosting or a virtual dedicated server

In today’s modern society, having a website for your business can be quite simple and very affordable. A lot of the time however many businesses choose the wrong package for their online presence. It is quite cheap to obtain registration for a .com or a .com.au and find budget hosting for what is essentially the online store-front for your business. It pays however to be quite savvy when choosing the solution and understanding the technology and limitations you may face depending on the solution you choose.

There are many differences between web hosting solutions, Some of these key differences are in storage space, reliability, control, website and server speed and the technical knowledge required to drive the solution. This article will bring you through the differences between Shared Hosting and Virtual Dedicated Servers.

Shared Hosting

To put it simply, Shared Hosting is like being in school and every student in the school has to share the available facilities with everyone. It’s the cheapest of website hosting solutions, but the quality between providers can differ greatly.

When purchasing shared web hosting, the hosting provider will be renting you resources on a physical or virtual server that they own and allow you to have an allocation of disk, memory, CPU, bandwidth and disk I/O to provide your web presence. The majority of web hosts these days use technologies such as Cloudlinux to ensure that the resources allocated to each account cannot be exceeded so as to impact on other users on the server. The majority of shared web hosting is provided with a control panel of some sort (usually cPanel, Plesk or a custom control panel the host has developed) with most common settings easily available so that the client is able to provide self-service within the environment.

Advantages

Price is often a factor when deciding which web hosting provider to choose. Shared Hosting is, as a general rule, cheaper than that of Virtual Dedicated Server (VDS) and you don’t require a high technical knowledge to operate the service as the base system administration is taken care of by the hosting provider. Shared hosting provides easy-to-use, web-based control panels for their users to effortlessly configure their sites to work. The whole process makes it simple for users to upload their websites, create email accounts and add databases. It is nearly always the preferred method of hosting a smaller sized website.

Often the hosting provider will provide ‘one-click’ installations of popular CMS engines such as WordPress or Joomla as part of this control panel to further enhance the end-user experience of deploying a functional CMS.

Disadvantages

A lot of the time shared hosting can be a lucky dip. The vast majority of the time you will not be provided the hardware specifics of the server you are being hosted on or the amount of other accounts the hosting provider has on the same server. For providers who mainly compete on cost, this can lead to chronic overcrowding of accounts leaving the server to be under a high load and consistently slow for end-user experience trying to access the sites hosted on the server.

Often shared hosting can be under-resourced for larger websites, especially those that have an E-Commerce focus. If the account is under-resourced for the websites requirements ‘508 – Resource Limit Reached’ errors can be generated, preventing your website from being viewable, sometimes when there are only two or three concurrent visitors. If your business ever does promotions that can drastically increase the amount of concurrent visitors to your site (radio advertising, tv advertising) then again, shared webhosting is only going to cause you headaches.

Shared hosting also restricts clients from installing any non-standard applications on the server which can prevent third-party integrations from being able to function. The server is serviced and secured in a way that suits most of the clients’ needs, but the majority of providers will not make exceptions to their built to allow for custom applications to be installed or run on their shared webhosting service.

Virtual Dedicated Server (VDS)

VDS hosting splits a physical server into virtual servers with their own physical resources and Operating System. This provides the web application, or multiple web applications to be deployed on to the machine using the technologies of their choice in order to provide an optimized environment for the application to function in. Each Virtual Server will come with different physical resources allocated to it (Disk, vCPU, Memory, Bandwidth), of which you will have less restrictions imposed on you when compared to shared webhosting.

As you can choose the Operating System on a Virtual Server, you can also choose whether or not you would like to host your application within a control panel environment or if you would like to run it using a custom built ‘web stack’. The most common of these being LAMP (Linux, Apache, MySQL and PHP). Using a web stack can allow for a higher level of security on the server for your site but can often lead to misconfiguration for those who are new to the Linux’s CLI (Command Line Interface).

One of the biggest things to consider when it comes to running a Virtual Dedicated Server for your website or sites is who is going to look after the environment for you? Many virtual server providers will provide a managed solution and many providers will only provide unmanaged environments.

Advantages

The ability to configure the environment to suit your exact requirements is one of the biggest advantages to running your own Virtual Dedicated Server. With the use of the right server side daemons (technologies such as NginX, HHVM and Varnish) you can often get far greater performance and site speed than you ever could on a shared webhosting server.

An isolated environment means that there is no multi-tenancy on the machine and you can also make security enhancements over and above that of shared webhosting.

It is in the majority of cases a lot easier to scale a Virtual Server as you grow than it is to scale a shared webhosting account. If, all of a sudden, your business expands and the traffic to your website(s) experiences large growth, the majority of providers can provide additional dedicated resources to your machine making it able to handle more concurrent visitors than it could previously. This can often be very handy if your business is undergoing a marketing or advertising campaign and you need to scale up the resources for the duration of the campaign.

Disadvantages

Technical knowledge of running a web server is required to make proper use of your server and to ensure that systems administration tasks are being performed on a regular basis. This however can often be outsourced to the provider of the virtual server for a small monthly fee.

Ease of use can often be less when using a dedicated environment as shared webhosting providers often pack in a lot of software packages in to their shared hosting environments that require licensing for general use. This could be as much as a control panel or as little as a one-click installer or a security plugin.

Monitoring your own virtual server environment is a must as often the provider will not complete this for you. If your server crashes in the middle of the night who will be notified and resolve the problem for you? Again, most service providers are willing to provide this as an option for you as part of their management fee, or alternatively there are many third-party SaaS monitoring tools which can provide this for a small fee per month. We recommend clients use both.

Summary

Both Shared Webhosting and Virtual Dedicated Servers are great products and the technology surrounding them has improved drastically over the past decade. Shared hosting is a lot more stable than it was prior to the advent of Cloudlinux and Virtualization technology has become a long way with the advent of ‘Cloud’ and a more mature competitive marketplace.

If you are choosing between the two options, one of the best things you can do is to ask a professional who deals with both environments on a regular basis for their input as to what you need and the advantages your business will get out of choosing the right solution and to research your provider thoroughly before committing to a solution.